GOING BACK TO THE BASICS

GOING BACK TO THE BASICS

Have you ever been plugging away, finding success in your daily profession, and then turn around to find yourself in a slump? Well, this past week was one of those type of weeks for me…I was definitely stuck in a slump. It seems I was unorganized, frazzled, impatient, and just disheartened. My work frustration trickled down into my family relationships, and I found I wasn’t being a good communicator or patient husband/father that I usually strive to be. I wondered what was off…how could I work so much and find such limited results in one week?!

Starting fresh this week, I went back to my morning routine of prayer/meditation on God’s word. I analyzed what I was doing before that was working so well for me before this past week of complete insanity. Then I pulled out one of my tried & true favorites: “Zig Ziglar on Selling.’

If you are in the sales industry (or any industry…come to think of it), and have never had the honor of reading up on Mr. Zig Ziglar, you need to stop reading my blog, go to the nearest library, and check him out! The man is a wealth of information, and inspires me to the core. I can literally read his book over & over, and come away with a complete epiphany each time.

Let me quote Zig on what he calls ‘A Fact of Life’:

“One of the basic truisms of selling is that “slumps” will occur. You are going to hit those plateaus where nothing seems to work very well personally or professionally….Inevitably, those that slump get away from the basics…I have discovered the surefire way to end the slump: RETURN TO FUNDAMENTALS WITH THE PROPER ATTITUDE.
The primary reason we stay in a slump is a failure to be willing to return to the fundamentals. Basically speaking, we get caught in a rut, and as many of you know, a rut is nothing but a grave with the ends kicked out! It is one thing to get in a rut, but it is an entirely different thing to STAY in a rut…(Ziglar on Selling, Pg. 29)”

Like I said, I read this book more than once, and it was still a complete eye opener. What am I good at? What was I focusing on before that helped me see results? For me personally, it was video marketing and the utilization of Ibuzz pro that retired me from Corporate America. I always enjoy venturing off and learning new, cutting edge technology that will help me in my business, but what has happened is that I have ventured so far off that I lost the ‘basics’ of my business. I’ve been chasing after too many rabbits (so to speak), and am having trouble catching any! So, I’m going back to my old techniques that worked for me in the past & am going to manage my time so that my research of other tools doesn’t interfere with the process that works for me.

Like Zig said, it’s one thing to get caught in a rut…we all do that from time to time. It’s staying in the rut that is dangerous! I’m glad my rut was short lived & only lasted a week! I’m so thankful that this is the start of a new week…one I feel will be filled with successes, organization (yes, I cleaned out my office:)…my Sunday ritual), and a clear head! In a nutshell, if there is any advice I can pass along, it is this: If you find yourself currently in a slump, don’t worry! Get up, dust yourself off, and GO BACK TO THE BASICS!

‘See you at the TOP!’ :)
Mark Stephens
ibuzzman.com
www.ilovethisrecession.com
909.528.4079

Share
Feb 01, 2011 | 1 comment | View Post
MLM ADD

MLM ADD

ADD Pictures, Images and Photos

Jumping from business to business. Burning out the ‘Friends & Family’ bridge. Limited success, but never reaching full potential. Does this sound familiar? It does to me. For years, I was infected with MLM ADD. I had many talents & an overload of passion, but I would quickly burnout on the latest MLM I had joined. I was always searching for something that would work ‘better.’ I’m not saying that our industry doesn’t call for change, or that we have to stick with one thing until we die, but there is a problem out there. So many marketers spend dollar after dollar looking for the latest ‘get rich quick’ program.

I don’t know if it’s age, maturity, or the scrapes that I’ve gotten along the journey (or maybe all of the above), but I now have a new outlook on marketing as a whole. What I’ve found is that there is no such thing as ‘get rich quick’ (unless maybe it’s illegal…I don’t go down that road) program. There’s no point in jumping from business to business because you’ll end up spinning your wheels. Yes, the grass looks greener on the other side…until you have to mow it. Any business you get into will have its ups & downs. It will frustrate you some days to no end. But if we quit along the way, how will we ever make it to the top? The marketers that have become financially free are not the ones that jumped from program to program. They found what worked for them & committed themselves to making it work!

Successful marketing, in my opinion, is about harnessing your zeal, focusing on a business or tool, working hard, and helping others. Trust me, I’m still a work in progress, and I have to remind myself of this daily. This is why I’ve really backed away from MLM businesses, and I’m refocusing on providing tools & training that will foster others’ success. I’m not in marketing to make a quick buck…I’m looking towards long term stability. This means pouring my knowledge into others, getting them to achieve their personal business goals, and in turn reaching my potential as a trainer. I’m looking for people who are ready to stop the MLM ADD and seriously take their business to the next level. If you fall into that category, I’d love to come alongside you in your marketing journey & allow me to help you.

Share
Jan 18, 2010 | 9 comments | View Post

RELATED SITES